April 1 (Reuters) – Tesla new car registrations in March more than tripled in France, just shy of an all-time high recorded over two years ago, and doubled in Denmark, national data showed on Wednesday in the latest sign of the EV giant’s sales recovery in Europe.
Tesla, the world’s most valuable automaker by market capitalisation, lost almost half its share of the European market last year due to a combination of growing competition, especially from Chinese brands, its lack of new models and reaction to its CEO Elon Musk’s political stance.
Since it started to roll out to consumers new, cheaper versions of its Model Y and Model 3 in the U.S. and Europe late last year, its European registrations, a proxy for sales, have reversed course, returning to growth in February.
March sales in France and Denmark, the first European markets to report monthly figures, showed further acceleration, outpacing the countries’ overall sales increases – the first month of growth since October for France.
Tesla registered in the month 9,569 new cars in the country, data from French car body PFA showed on Wednesday, a 203.10% increase from the same month of 2025 and just below an all-time high of 9,572 vehicles registered in December 2023.
In Denmark, its registrations were up 144% to 1,447 units, data from bilstatistik.dk showed.
In a letter sent to British media last month, the company said registrations are usually skewed towards the end of each quarter due to the way cars are shipped.
Its first-quarter registrations in France were up 108% in France to 13,945 cars, and 50% in Denmark to 2,324.
Italy, Spain, Norway, Sweden, Portgual and the Netherlands are expected to report registration figures later on Wednesday.
(Reporting by Camille Raynaud, Alessandro Parodi and Louise Rasmussen; Editing by Sonali Paul and Matt Scuffham)
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