March 11 – French media group Canal+ on Wednesday said it had struck a multi-year partnership with Alphabet’s Google Cloud to deploy generative artificial intelligence across its production operations and streaming platform.
With Netflix spending on AI-driven recommendation engines and Amazon embedding machine learning deep into Prime Video, CANAL+ is betting that Google’s firepower can help it punch above its weight as it races toward a target of up to 100 million subscribers by 2030 after swallowing South Africa’s MultiChoice.
(Reporting by Leo Marchandon in Gdansk; Editing by Matt Scuffham)
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